MEPS podcast: Green Steel Survey Special

10th July 2025

Cost-conscious steel buyers will not pay more for low-emissions green steel at a time when many industry sectors remain in slowdown, MEPS International’s latest podcast heard.

The new ‘Green Steel Survey Special’ episode of the Speaking of Steel podcast explores feedback from stockists and buyers from across the world who were asked to define their participation in the market for low-emissions steel during the steel market insight provider's recent survey. 

MEPS’s head of price analysis and forecasts, Kaye Ayub, and market analyst Jon Carruthers-Green joined managing editor Tom Sharpe for the debate. 

Sharing some of the findings of the MEPS Green Steel Survey, Carruthers-Green said: “There were a lot of people who were almost over the ‘hype’ of green steel. They were questioning whether the demand was actually there.” 

He added: “A lot of people in the industry do want to decarbonise, but they don't know exactly how to go about it. They don't know exactly how to pass these premiums on to their customers. And, until all of that starts to come together, which I expect we'll see in the next year or two, then [green steel] is still going to remain a niche product.” 

Among the questions addressed in this episode of the MEPS Speaking of Steel podcast are:

  • What proportion of steel buyers are currently engaged in the purchase of green steel?
  • Are steel stockists willing to take a gamble on more expensive, low-emissions steel at a time of low demand and tight profit margins?
  • Will CBAM prove to be the tipping point that prompts the wider adoption of green steel in EU industry sectors?
  • How might the demands of decarbonisation, and the conditions needed to produce steel sustainably, reshape the steel industry? 

Watch the ‘Green Steel Survey Special’ episode of the Speaking of Steel, via your favoured podcast provider, by clicking one of the links below: 

YouTube 

Spotify 

Apple Podcasts 

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European Steel Review

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